Whispers From the New Year: Why Your Business Needs a GPS

Whispers From the New Year: Why Your Business Needs a GPS

Whispers From the New Year: Why Your Business Needs a GPSMichael Gabriel
Published on: 28/12/2025

Stop driving in circles. Zach Wendt and Michael Gabriel break down the GPS Framework (Goal, Priorities, Strategy) to help you 10x your business in the new year.

Growth Strategies
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What is the Value of a Brand? (It’s Not Your Logo)

What is the Value of a Brand? (It’s Not Your Logo)

What is the Value of a Brand? (It’s Not Your Logo)Zach Wendt
Published on: 23/12/2025

What is a brand? Zach Wendt and Michael Gabriel define brand value, tell the story of the Filet-O-Fish, and explain the "million-dollar math" of your database.

Growth Strategies
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The "Terry" Trap: Why Word-of-Mouth is Dying (And How to Win the Panic Search)

The "Terry" Trap: Why Word-of-Mouth is Dying (And How to Win the Panic Search)

The "Terry" Trap: Why Word-of-Mouth is Dying (And How to Win the Panic Search)Michael Gabriel
Published on: 16/12/2025

Why word-of-mouth is a trap. Zach Wendt and Michael Gabriel break down the "Local Edge"—how to win the Google game and be the answer to every homeowner's panic search.

Growth Strategies
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Triple Your Hourly Wage: Moving from Muscle to Mind

Triple Your Hourly Wage: Moving from Muscle to Mind

Triple Your Hourly Wage: Moving from Muscle to MindMichael Gabriel
Published on: 09/12/2025

Stop trading muscle for money. Zach Wendt and Michael Gabriel break down the 4 levels of business value and the "Grinch Tree" strategy for borrowing traffic.

Growth Strategies
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